Chopt x Zia Hatch Chile Company

Chopt Creative Salad Co. partnered with New Mexico-based brand Zia Hatch Chile Company for the seasonal Winter menu. As part of the launch of the limited-time offerings, I led the creative direction and art direction of the photo shoot and print and digital campaign collateral

Inspired by Southwest landscapes and design, I worked with the team to capture photos of the limited-time offerings in a warm environment, playing off the seasonality of the hatch chile peppers and the “Chile Season” copy. A mesh wireframe was brought in as a decorative element, and a nod to the flame-roasted preparation of the chiles.

My Role: Creative Direction, Art Direction, Design
Photographer: Shay Harrington
Food Stylist: Kate Buckens
Prop Stylist:
Julia Rose
Copywriter: Kayla Sharp
Made At: Chopt

Chopt x Zia Hatch Chile Co Group Shot
Chopt x Zia Hatch Chile Co Hatch Chile Caesar Salad
Chopt x Zia Hatch Chile Co Posters

Poster set for in-store marketing

Chopt x Zia Hatch Chile Co Wrap
Chopt x Zia Hatch Chile Co Tinga Hatch Chile Bowl
Chopt x Zia Hatch Chile Co Emails

Menu board panel

Email flows for digital marketing.

Chopt x Zia Hatch Chile Co Social Graphics

Social graphics

Chopt x Zia Hatch Chile Co Google Ads

Paid Google ads

Previous
Previous

Chopt Summer 2024 Menu

Next
Next

Fresh Looks for Cocofloss