Fresh Looks for Cocofloss
Cocofloss is a fresh take on dental care, offering premium, fibrous floss available in a variety of delicious fragrances. I helped Cocofloss with some expanded website features and optimizations, including a reimagined “Build a Box” subscription page experience and introducing a “Why Cocofloss” page to educate customers on the benefits of using Cocofloss.
Oral health is a serious topic, but we didn’t want to scare people or stray from the fun and approachable vibe of the Cocofloss brand. The “Why Cocofloss” page leverages charming illustrations, clear and concise copy, and moments of fun interactive elements to effectively communicate the importance of flossing.
The reimagined “Build a Box” subscription page experience features a new interface and user flow design to allow users to easily build their subscription box with their desired floss fragrances. I also illustrated these floss fragrances (and a little surprise box) for some added delight to the page. Following the launch of the new “Build a Box” page, Cocofloss saw a 20% boost in their subscriptions sales.
Custom icons were created to match the overall illustration aesthetic of Cocofloss’s brand.