Made at Chopt
Art direction and branding projects made at Chopt Creative Salad Co., a fast casual salad restaurant with over 90 locations up and down the East Coast of the U.S.
Menu Boards
Brand Shoot
Inspired by ice cream, I art directed a photo shoot for Chopt’s proprietary fiber bowls.
The tall salad bowls are iconic to Chopt, and customers are a fan — they’re packed with delicious salad ingredients and dressings! However, the opaque salad bowls made it a challenge to photograph, especially at a 3/4 angle.
At Chopt, we like to create salads as exciting as delectable treats like ice cream — why not use them for photography inspiration, too? The result was a photography style and food styling totally unique and own-able to Chopt.
Photographer: Shay Harrington • Food Stylist: Kate Buckens
Catering Photoshoot Art Direction
Photographer: Doaa Elkady • Food Stylist: Monica Pierini • Prop Stylist: Julia Rose