Chopt x Omsom
For Chopt’s Destination Southeast Asia limited-time menu, Chopt partnered with the proud & loud sisters at Omsom to launch a limited-time salad and warm bowl featuring dressings made with Omsom’s flavor packed starter packets.
I collaborated with Chopt and Omsom to create a visually eye-catching campaign that represented both brands. This included conceptualizing and art directing a photo shoot and designing a campaign rollout of print and digital collateral.
Services: Art Director, Designer
Client: Chopt & Omsom
Photographers: Shay Harrington & Jake Pritchard
Copy: Lieve Falck-Pedersen
Poster sets for in-store marketing
Art directed content from the studio shoot
Out-of-home marketing campaign
Window clings for stores
Launch email