Chopt Summer 2024 Limited-Time Offerings
Every Summer, the limited-time salad and dressing offerings at Chopt feature seasonal ingredients that are in their peak freshness. Inspired by the “easy, breezy” feel of summer and spending seemingly countless hours lying out in green grass surrounded by nature, I worked with the team to art direct a photoshoot to create a whimsical garden scenery for the seasonal salads. Each scenery featured elements of the seasonal ingredient, from basil and corn for the Summer Corn Caesar Salad (featuring Basil Caesar Dressing) to strawberries and poppies for the Strawberry Summer Salad (featuring Strawberry Poppy Vinaigrette).
My Role: Creative Direction, Art Direction
Photographer: Doaa Elkady
Food Stylist: Monica Pierini
Prop Stylist: Julia Rose
Designer: Alex Vegh
Copywriter: Kayla Sharp
Made At: Chopt