Chopt partnered with Ithaca Hummus, New York Shuk, and Seed + Mill to create two flavor-packed limited-time menu offerings inspired by the Mediterranean for the Fall 2023 season.

To bring the menu offerings to life, as well as spotlight each of the partners, I art directed a photo shoot which included coming up with a concept and shot list, sourcing props for the shoot, and styling the props on set. I then worked with our in-house designer to create a suite of print and digital campaign collateral incorporating the photos for the launch of the seasonal menu.