Chopt x Bachan's

A bold partnership between Bachan’s Japanese BBQ sauce and Chopt Creative Salad Co., united by a passion for real ingredients. The overall art direction for the shoot was inspired by Japanese aesthetics, which is a perfect blend of minimalism, modernism, and traditional design. Seasonal ingredients were featured in each of the shots, as well as the hero ingredient. The design direction draws inspiration from the risograph printing techniques (originating in Japan in the 80’s) and Japanese manga.